

Having worked on the 'inside' we understand the the
rigors and disciplines of running a business in a volatile and competitive environment. Graymatters offers practical solutions rooted in real world experience and success.
We help companies to move forward and reach their commercial potential.
We successfully implement and deliver profit driven strategies.
Anyone can have a good idea, but making it happen is the skill.

Shakespeare's Globe Theatre
From concept to implementation Graymatters were responsible for bringing life and a sense of drama to the Globe’s retail offer. We also oversaw the design and planning of a successful new e-commerce site. Both shop and site are experiencing healthy increases in takings.
In addition, Graymatters have created an in-house record label (Globe Editions) with international distribution, for the world-renowned theatre and have produced their first release, ‘Elizabethan Street Songs,’ which is on sale now.
Graymatters are heavily involved with launch, marketing and promotion of the label and album.
